Recently the anti-aging skin care company Just Nature moved into the handbag arena and released their first foray into the world of Couture with a small range of eco friendly bags.
Now, it’s fair to say that the eco friendly area is A) Under developed and B) Growing rapidly. (I can’t wait to see what the larger design houses will be doing on this line of manufacturing - can you imagine a Louis Vuitton made up of old bits and pieces?!?! Oh hold on - they did, didn’t they! $50,000 worth of recycled “stuff” but not that eco friendly I suspect! Not worth $50,000 either, to be honest.)
So - the more serious entrants are always eagerly welcomed and their wares as eagerly reviewed. Let me introduce you to the Conserve range of recycled handbags - otherwise known as the Conserve Fair Trade handbags.
In this range of recycled material bags are the London, the Milan and the Paris - as shown in that order left to right in the image below.

Now each of these bags is made from over 50 recycled plastic shopping bags - those annoying carrier bags that you can never think of what to do with once you’ve taken out your purchases!
Each bag is named after the city from which the designer originated his idea - they just don’t mention who each of these three designers are. Don’t know about you but I’d like to know - mainly because I’m so nosey!
The finished bags are made by collecting the plastic bags together once they’ve been washed (naturally) and sorting them by their main color. They’re then laid out onto a blank canvas in layers to make up the color pattern and this whole sheet is then passed through a heat unit that warms and fuses the bags together, making a tough, durable sheet of handmade recycled plastic.
These sheets are then taken by underprivileged women, who are now paid a sustainable and fair wage, who cut them out and sew the various bags together.
Each bag is therefore unique in that, although it follows the same style it is different in color and final creation.
Any profits from the bags sales go straight back into buying more equipment and hiring more staff - increasing the number of bags that can be made as well as increasing the number of people who can get jobs making the bags. Currently, output is around the 100 bags a day mark but that should and will increase as more bags are sold and more profits are returned to the mix.
The bags themselves are fine. Sturdy enough to withstand most general knocks and real life issues any other bag has to endure, they have enough capacity to carry around the normal essentials.
The bags are lined with silk interiors and any trim is done with suede.
The London also has a hand stitched butterfly motif on each bag (so another aspect that breeds individuality on each bag).
The shoulder strap on the Milan range can also be removed, turning it into a clutch which is a good selling point - most of us like bags that can double up on their usability.
I have to say - I do like my Magenta Milan. It’s not going to ever win an award for sheer OMG (Oh My God!) value but I love the color and I love, love, love the fact that it helps in some small way.
I would like to know though - just how eco friendly is the heating process that makes the recycled material - or am I just being too picky?
written by Ruth
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