Chloe handbags may have recently celebrated 50 years of glory in the fashion design industry, but the label’s designs continue to emerge as fresh and modern.
The iconic fashion label no doubt must attribute this achievement to its young, cutting-edge creative leads. Handbags by Chloe reflect the label’s ethos to produce creations that are luxurious, romantic, and identifiably French in inspiration.
Chloe emerged as a formidable contender on the fashion scene in the 1980s after being purchased by a Swiss design house.
The influence of Stella McCartney (daughter of ex-Beatle Paul McCartney), who took over as creative director in 1997 at the age of 25, infused Chloe with sense of edgy street fashion while at the same time maintaining its commitment to classic tailoring.
McCartney’s assistant and long-time friend, Phoebe Philo, 27 years old at the time, succeeded her in 2001. Philo furthered the label’s reinvention, bringing a rock’n'roll feel and cool sexiness to Chloe apparel and accessories. Philo and McCartney have succeeded in bringing “street cred” to the label, no doubt enduring Chloe to a diverse fan base that comprises baby boomers and Gen-xers alike-as well as, most likely, their children.
The look of Chloe handbags has been dubbed by fans as “understated but expensive,” “classy yet casual,” and “professional but not prissy.”
Many designs retail for well over $1,000. Chloe handbags have won favor from women who prefer a comfortable sweater and jeans to a suit. The collection’s leather bags have won many over with their roomy, broken-in look and feel.
Some of Chloe’s most recent handbag hits include the Silverado and the Paddington, which have become two of the line’s most coveted designs. The Silverado, which is priced at $1,730, features large studs in antiqued metal and a satin whipstitched trim on shoulder straps and side flap pockets. Made of supple calfskin leather, the Silverado is a functional bag that promises to endure for several seasons. Chloe’s Fall 2005 collection includes an accommodating-sized doctor bag version of the Silverado. The Paddington is recognizable by its large padlock; for Fall 2005, the Paddington has morphed into a hobo style.
It’s important for a designer label to not only innovate but also satisfy their fans basic needs. Chloe handbags have striven to do this for years and continue to do so, welcoming comments from customers and adapting their many suggestions into design touches and even new bags, where sensible.
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