Not only does BCBG receive love from the media and the fashion critics, but it has won awards for its handbags, clothing, and other accessories. And even more importantly, BCBGirls bags have won the hearts of Hollywood divas.
Max Azria has been winning fans over, however, since he started in 1989.
Now it’s a highly successful and sought after label, in large part because in the last 15 or years, Azria hasn’t stopped experimenting to meet the changing needs of a modern woman.
Also, the success can be explained by the name of the brand itself. BCBG stands for the Parisian phrase, bon chic, bon genre, which stands for good style, good attitude. And there’s no better way to explain how Azria mixes Euro chic with American ‘tude. Take his BCBGirls line of bags, as an example.
Part of BCBG’s success is also in large part to the charisma and chutzpah of its founder and designer, Max Azria. Azria not only designs some of the hottest bags and accoutrements in the world, but he’s making a name for himself with a new boutique in Los Angeles. When Sharon Stone recently made a starlet’s appearance at Cannes, Azria was there to dress her in his finest. And Azria even devoted time to sponsor Fashion Rocks.
Yet despite all these outside activities, Azria still devotes his total love and affection to the things that count to you and me - his handbags, dresses, blouses, and the like.
Take his obsession with macramé.
For most of this decade, Azria has experimented with it, and now halfway through the 00s, it seems like he’s focused it, nearly perfected his use of it in his soft, exotic dresses.
However Azria is designing his clothing line, he has incredible diversity in what he does, from the BCBGirls bags, to separates and suiting, bridesmaid dresses and eyewear, swimwear to denin and fragrance.
With such a wide array of options, BCBG has attracted a wide range of fans, from the everyday woman to the Hollywood goddess. Names like the aforementioned Sharon Stone, Halle Berry, Salma Hayek, and Jennifer Garner are not shy wearing his shoes, BCBGirls bags, or dresses.
Hardly Used BCBG BCBGirls Black, Gold, Purple Studded Unicorn Purse Handbag
| US $4.25 (9 Bids) End Date: Sunday Feb-05-2012 15:11:24 PST Bid now | Add to watch list |
BCBGirls Black Embossed Logo Canvas Baguette Short Shoulder Bag Handbag
| US $8.99 (1 Bid) End Date: Tuesday Feb-07-2012 19:30:13 PST Bid now | Add to watch list |
BCBGIRLS SMALL LEATHER WOMEN PATCHWORK GOLDTONE HARDWEAR HANDBAG RARE
| US $0.99 (1 Bid) End Date: Thursday Feb-09-2012 18:06:54 PST Bid now | Add to watch list |






Coach’s founder was intrigued by a baseball glove; looking at its markings and how it became softer over time. Today lucky shoppers still get to touch and buy (to take home and touch even more) the glove-tanned leather that makes up the majority of Coach handbags.

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